From Cheeky:

Cheeky Fishing, the maker of efficiency fly fishing gear, is placing its cash the place its mouth is that this Earth Day. Cheeky is committing 3% of its annual income to water-based conservation efforts. Already a member of 1% for the Planet, Cheeky Fishing and its Tip the Waters program will observe the stringent tips of 1% For the Planet for the whole lot of its 3% give.

“We imagine the setting, conservation, and sustainability ought to be on the forefront of each dialog,” mentioned Ted Upton, Cheeky Fishing CEO. “For years, we’ve been dedicated to the trigger by way of the annual Schoolie Event, which provides 100% of proceeds to conservation companions, and thru our work with Trout Limitless, Science on the Fly, Hold Fish Moist, and lots of others. We felt this was the yr to cement our 3% dedication and encourage these contemplating an identical dedication to take the leap.”

Tip the Waters means each Cheeky Fishing product bought offers one thing again as a tip to the waters and the creatures that reside below its floor. This system has the trademark Cheeky aptitude in its wording. ‘Thanks on your buy, the least we will do is choose up the tip’ creatively weaves the corporate’s loyal prospects into the giving program.

About Cheeky Fishing

Cheeky Fishing is the chief in high-performance fly reels and sturdy fly fishing merchandise, offering sensible options to angling questions. Developed and designed by avid anglers in Massachusetts, Cheeky makes merchandise for each fly angler, not simply the elite. They’re fly-fishing’s Robin Hood of manufacturers, championing the do-it-yourself angler and the waters they fish. Out of your first solid to your 10,000th fish, Cheeky Fishing has you coated.

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